Janelle Finnerty
Product Design Ux Lead @Oddball
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WORK HISTORY
Product Design Ux Lead @Oddball
US
Led the product design team at a civic digital agency, supporting VA.gov tools and account management.• Led design and research strategy on a cross-functional team for a new VA.gov search tool. Launched six months early through an agile approach, allowing for additional contract work.• Conducted mixed-methods research to shape product vision, define OKRs, and align business goals with user needs.• Applied SEO and behavioral analytics to drive monthly traffic growth and discoverability of our VA.gov tools.• Refined VA and Oddball design and research practices, increasing quality and consistency.• Defined UX strategy that contributed to winning three government contracts totaling over $13M.• Led UX design and research team, responsible for delivery, agile ceremonies, and mentorship.• Led accessibility testing and WCAG / ADA compliance reviews with Veterans to support inclusive design.
EDUCATION
Western Michigan University
BFA, Graphic Design
Lake Orion High School
High School Diploma
DePaul University
Master's Degree, Human Computer Interaction
ABOUT JANELLE FINNERTY
I’m an experienced user experience and product design lead passionate about creating user-centered solutions that align with business goals and drive measurable impact. I’ve successfully delivered experiences for Fortune 500 companies across e-commerce, fintech, banking and lending, property management, and real estate — as well as contributed to the civic tech start-up space.I bring end-to-end expertise across the product lifecycle: strategic planning, user research, systems mapping, UX design and strategy, and launch measurement. I can also build strong teams, contribute to their growth, and help develop the processes that set them up for long-term success.If you\'re looking for a leader who can deliver impactful results and foster team growth, I’d love to connect and explore how we can create exceptional experiences
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