Janelle Dinsmore
Strategy & Insights | Consumer Insights, Research & Strategy for E-Commerce, Retail, & CPG Brands
- Role
- Manager, Business and Competitive Intelligence at Serta Simmons Bedding, LLC
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Janelle Dinsmore
Highly skilled and experienced strategy and consumer insights leader with a track record of driving growth and innovation for e-commerce retailers, online publishers, and Fortune 500 companies in the fashion, beauty, retail, and CPG industries. Expertise in consumer insights, market research, brand and product development, and data analysis, with a knack for identifying growth opportunities and developing insights-driven strategies that drive results. Proven ability to analyze complex data, synthesize findings, and present actionable recommendations to clients and executive leaders. A strong leader with experience managing teams, building relationships with clients and stakeholders, and advocating for the customer.Key Results- Drove over $4MM in organic affiliate revenue in 2021, up 3.8x from 2017- Developed and grew six fashion and beauty brands available at major retailers like Nordstrom, Target, Sephora, and Zalando- Managed a team of Level I and II Data Analysts to grow overall revenue by creating consumer insight-backed strategies, doubling sitewide average order value YOY- Developed custom data-driven strategies to support key retailer partners like Nordstrom, doubling units sold YOY. Expertise - Consumer Insights- Strategy and Business Planning- Consumer, Market, and Product Research- Product and Brand Development- Go-to-Market Strategies, Brand Growth, and Category Management for Retail & E-Commerce- Data Analysis and Insight Generation- Affiliate Merchandising and Revenue Growth- Partner Relationship Growth, Retention, & Management- Leadership & Team Culture
Experience
Manager, Business and Competitive Intelligence
Jan 2024 — Present
Education
Université catholique de Lyon
French Language and Culture
Northeastern University
Bachelor’s Degree, Business Administration and Interactive Media, Marketing Concentration
Georgetown University McDonough School of Business
Global Business
Skills
- Social Media
- Research
- Time Management
- Microsoft Word
- Public Speaking
- Leadership
- Microsoft Powerpoint
- Management
- Teamwork
- Microsoft Office
- Event Planning
- Customer Service
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