Janelle Bowman
Sr Director, Advanced Data & Integrated Analytics at Kellogg Company
- Role
- Sr Director, Advanced Data & Analytics at Kellogg Company
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
Information TechnologyView LinkedIn profile
About Janelle Bowman
Experienced Senior Insights & Analytics Professional with a demonstrated history of working in the consumer goods industry. Broad experience includes Advertising Research, Media Targeting & Measurement, Innovation, Segmentation, and Syndicated Data Contract Management.
Experience
Sr Director, Advanced Data & Analytics
Jan 2019 — Present · Battle Creek, MI, US
Education
Central Michigan University
Bachelor of Science - BS
1992 — 1996
Skills
- Market Research
- Marketing Analytics
- Brand Architecture
- Customer Insight
- Brand Equity
- Iri
- Competitive Analysis
- Digital Media
- Nielsen Data
- Business Insights
- Consumer Insight
- Qualitative Research
- Analytical Skills
- Segmentation
- Quantitative Research
- Marketing Research
- Consumer Products
- Consumer Behaviour
- Fmcg
- Product Innovation
- Shopper Marketing
- Advertising Research
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