Janelle Aune

About Janelle Aune

I am a relentless force that helps mission-focused organizations thrive. A curious…

Experience

1. Director of Digital Marketing Strategy

   HCA Healthcare

   Sep 2023 — Present · Denver, CO, US

   Serve as the strategic consultant and client relationship leader within the matrixed Marketing and Corporate Affairs team of HCA Healthcare – whose mission is to drive the growth and brand reputation agenda across the HCA enterprise. The role provides strategic support for growth objectives for hospitals and physician practices throughout a portfolio of HCA markets, leading the strategic development of marketing plans focused on achieving growth opportunities.Cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and execution of strategic marketing activities. Lead Strategy• Function as the portfolio owner of division clients • Act as lead strategy partner across field marketing and corporate affairs leadership teams • Own the localized digital strategy roadmap and execution for each client and communication of comprehensive needs of the portfolio• Clearly articulates and champions the HCA enterprise/market brand strategy and impact to internal/external stakeholders• Capable of seeing the broader picture of multi-faceted systems while thinking tactically at the operational level Manage Client Relationships• Serve as an integration hub for the Marketing Services Organization’s sub-teams and centers of excellence.• Facilitate the prioritization of competing field clients’ needs across their portfolio to maximize business impact and efficient use of finite resources• Build a deep understanding of enterprise and market brand goals and be accountable for collaborating on strategic initiatives to achieve them• Proactively work across functions, including building relationships, offering and gathering timely and honest feedback, and working with people who think differentlyDrive Execution • Facilitate internal and external execution for division-wide service line and practice initiatives and issues• Partner with external vendors and agencies to develop/execute integrated marketing strategies

Education

• Columbus College of Art & Design

  Bachelor of Arts (B.A.)

Skills

• Outdoor Advertising
• Creative Direction
• Shamanism
• Email Marketing
• Marketing
• Online Advertising
• Hospice & Palliative Medicine
• Newsletters
• Account Management
• B2b
• Social Media Marketing
• Direct Marketing
• Marketing Research
• Marketing Communications
• Strategy
• Messaging
• Integrated Marketing
• Corporate Branding
• Business-to-Business (B2b)
• Corporate Identity
• Brand Management
• Marketing Strategy
• Copywriting
• Corporate Communications
• Market Research
• B2b Marketing
• Advertising
• Internal Communications