Jane Truong
Digital Advertising at Amazon
- Role
- Amazon Digital - Display Advertising at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jane Truong
Experienced Digital Marketing Manager with a demonstrated history of working in the…
Experience
Amazon Digital - Display Advertising
Aug 2022 — Present
Build and execute multiple digital media strategies through the Amazon Demand Side Platform (ADSP) to support advertiser program growth.• Work closely with internal businesses to develop a deep understanding of their marketing goals and identify solutions that best support these goals.• Run A/B experiments to evaluate the efficacy of proposed media strategies and dive deep into data analysis to identify future opportunities for business impact.• Develop, optimize, and grow new advertising initiatives leveraging an evolving technical landscape.• Understand internal measurement solutions and partner with marketing / science teams to identify areas for improve system processes.
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