Jane Kurbatski

About Jane Kurbatski

Forward-thinking digital marketing specialist with a proven track record of success in B2B, B2C, start-up, and e-commerce sectors. Expertise in data optimization, automation, content creation, strategic planning, analytics, and data-driven decision-making. Proven ability to develop and execute effective digital marketing campaigns that drive lead generation, conversion rates, and customer acquisition. Enthusiastic about leveraging the latest tools to streamline business operations and achieve measurable results.

Experience

1. Digital Marketing Manager

   Aqualife Usa

   Mar 2025 — Present · Brooklyn, NY, US

   Overseeing end-to-end digital marketing campaigns for a growing water purification company, with a strong focus on both paid and organic strategies tailored to small and medium-sized business growth. Responsible for lead generation, conversion optimization, and brand development across multiple channels.Create and manage compelling content—including video editing, graphic design, and high-converting copy—for social media, email campaigns, and website assets.Execute and monitor PPC campaigns (Meta, LinkedIn, Google), email marketing, and affiliate promotions, utilizing A/B testing, audience segmentation, and performance analytics to drive results.Maintain and improve online reputation across platforms like Trustpilot and Google Reviews, while managing local listings and customer feedback initiatives.Proficient in over a dozen digital marketing tools including Microsoft Office, Meta Business Suite, and Canva.

Education

• Smolensk State Institute of Business, Smolensk, Russia

  Bachelor's degree, Management of Information Systems

  2002 — 2006

• Smolensk Institute of Business

  Professional training, Management of Company Information Resources

  2006 — 2006