Jane Herrera
Dell Product Design Lead at Dell Technologies
- Role
- Product Design Lead at Dell Technologies
- Location
- Newark, CA, US
- LinkedIn followers
- 500 followers
About Jane Herrera
I am passionate in delighting users by creating unforgettable experiences.Specialties: Design LeadershipMobile Application UX/UI DesignVisual DesignUser-centered DesignLo-fi and Hi-fi PrototypingResponsive DesignUser ResearchA/B TestingSearch Engine OptimizationEmail Newsletter Design & CodingLanding Page Optimization
Experience
Product Design Lead
Sep 2015 — Present
Spearheaded the initiative to reimagine and redesign the Dell.com shopping journey for laptops, with the primary objective of streamlining the user experience on laptop purchases to increase the forward cart movement to 5%.Leading unification efforts of Dell.com, Dell Technologies, Dell Premier masthead experiences- Lead strategy and execution on large and small products and services by using human-centered design practices to drive quantifiable business outcomes- Actively plan and facilitate product sprints, strategy, experience mapping, research, design workshops and meetings to act on behavioral evidence- Effectively present objective rationale to partners for design decisions- Plan, prioritize, coordinate, and conduct field research, task analysis, information architecture design, interaction design, and usability testing- Produce personas, storyboards, scenarios, flowcharts, experience prototypes, testing plans, and pixel-perfect design specifications
Education
St. Scholasticas College
Bachelor of Science, Administrave Management with Computer Applications
1994 — 1998
University of California, Berkeley
Graphic Design
1999 — 1999
Skills
- Mobile Devices
- Email Design
- Creative Direction
- Powerpoint Template Designs
- Mobile Application Design
- Persona
- Graphic Design
- E-Commerce
- Typography
- SEO
- User Experience Design
- Online Marketing
- Landing Page Optimization
- Icon Design
- Web Design
- Front-End
- Logos
- Html
- Logo Design
- User Experience
- Social Media
- Tradeshow Design
- Mobile Applications
- Identity Systems
- Visual Design
- Responsive Design
- Photoshop
- User Research
- Mobile Design
- User Interface Design
- Mobile Internet
- Designs
- Css
- Print Collateral Design
- Illustrator
- Social Media Design
- Web Applications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.