Jane Harvey
Marketing Specialist · Creative Strategist · Promotion Manager
- Role
- Multi-channel Marketing Promotion Lead at Aquent
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Jane Harvey
Jane’s experience in deadline-driven marketing and advertising was built with creative…
Experience
Multi-channel Marketing Promotion Lead
Dec 2019 — Present · US
Pharma/Healthcare: Multi-Channel Marketing Promotion Lead, AQUENT | 2019-presentContractor for Organon 2021-present | Contractor for Merck & Co, 20••••21 | Lansdale, PA• Led healthcare promotional execution for physician and patient on immunology product RENFLEXIS, and biosimilars portfolio• Led digital strategy and content plan including customer journeys, digital campaigns• Managed/created/improved/developed multi-channel marketing and sales content (media, web, social, video, exhibit, print) and core messaging• Utilized data insights and customer market research to problem solve and identify solutions• Collaborated with internal cross-functional teams including regulatory and medical/legal, and external agencies and vendors to champion and deliver on brand objectives• Agile project management• Helped shape brand strategy and accelerated tactical plan for spin-off from Merck to Organon
Education
Buffalo State University
M.Sc., Creativity, Innovation, Creative Problem Solving & Change Leadership
Parsons School of Design - The New School
B.F.A., Communication Design
1983 — 1988
Skills
- Graphic Facilitation
- Creative Strategy
- Marketing Communications
- Creativity
- Creative Direction
- Integrated Brand Marketing
- Graphics
- Art Direction
- Visual Practitioner
- Visual Communication
- Promotional
- Creative Concept Design
- Product Launch
- Brand Development
- Creative Problem Solving
- Facilitations
- Creativity Training
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
- Innovation Consulting
- Graphic Design
- Collaborative Problem Solving
- Global Marketing
- Asking Questions
- Branding & Identity
- Brand Architecture
- Digital Strategy
- Customer Insight
- Collateral
- Project Management
- Interactive Advertising
- Integrated Design
- Pharmaceutical Industry
- Concept Development
- Copywriting
- Intuitiveness
- Peer Mentoring
- Brainstorm Facilitation
- Advertising
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