Janeesh Logaprabhu

About Janeesh Logaprabhu

As a Growth Marketer @ Freshworks, I help generate and capture demand for Freshworks\' suite of products globally. By owning the Marketing-engaged Pipeline, I\'m deeply invested in learning buyer pain points, understanding their journeys, and managing full-funnel campaigns across all paid digital channels. Here\'s what I do: 1) Ideate new campaigns through research (orchestrating the buyer journey), 2) Work with our content teams to write compelling copy for email, landing page, and social media (get them translated), 3) Identify distribution channels (allocating budgets and negotiating vendor contracts), 4) Measure Performance (pipeline achievement), and 5) Optimize (reallocating budgets). If this looks more like a Marketing 101 introduction, you\'re right! We might differ in our abilities to introduce hacks in copy, targeting, and distribution (tbh, just doing it right). Before Freshworks, I was a Product Marketing Manager at AppViewX, where I gave prospects a compelling reason to try their product, CERT+, through content. I\'m also a Marketing major from the Great Lakes Institute of Management, Chennai. I\'m passionate about the things I do. An MBTI psychometric assessment churned out these 4-letters for my personality - ISFP. And Yes! That means I\'m an Introvert. But before we jump to conclusions, let me give you three reasons why Introverts are better candidates for any given task - First - They are dreamers (not daydreamers:P)- This helps them in the process of creative incubation - And hence are superior solutions providers - Second - They are good listeners - They listen with the view to understand and not merely reply - And thus boosting stronger connections and healthier relationships with people - Finally - They are intrinsically motivated and Observant - Shallow, external motivations like rewards rarely perturb them - And hence the results are always a notch more than what is usually required. Due to this creative ingenuity imbibed in my personality, the Art - Marketing fascinates me.

Experience

1. Head of Virtual Events

   Freshworks

   Dec 2024 — Present · Chennai, IN

Education

• Panimalar engineering college

  Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

  2006 — 2010

• Great Lakes Institute of Management

  PGPM - Marketing, MBA

  2014 — 2015

Skills

• Content Development
• Marketing Strategy
• Product Marketing
• Go-to-Market Strategy
• Business Analysis
• Requirements Analysis
• Marketing
• Product Management
• Pl/Sql
• Market Planning
• Social Media Marketing
• Agile Methodologies
• Sql
• Team Management
• Market Research
• Competitive Analysis
• Digital Marketing
• Sales Brochures
• Marketing Communications
• Java Enterprise Edition
• Management
• Html