Jane Birkby Digby

WORK HISTORY

EDUCATION

SKILLS

ABOUT JANE BIRKBY DIGBY

I help product and business areas realise the potential of marketing by creating compelling strategic marketing/communication plans and campaigns that will improve awareness, generate leads and drive sales. With 25 years experience in Marketing and Product Management, working closely with sales teams, I am able to provide a joined up approach across the business with a good understanding of the needs of each stakeholder.I have expertise in the full marketing mix for both acquisition and CRM and am able to marry up the needs of the business with the right mix of marketing activities to fit all sizes of budget. I have developed successful online and offline campaigns comprising all elements of marketing including social media and creative writing through to customer advocacy and event management.I pride myself on providing a professional, reliable and successful service and can work equally well autonomously and within a team. I also have significant management experience including leading teams through significant business changes and restructures. As well as successfully managing budgets to maximise ROI, I have also had full P&L accountability with experience of reporting against KPIs at all levels. I enjoy discovering and unveiling the real benefits of a product/proposition/service and marrying those up with the needs of different customers and then sharing them in a language that is appealing, appropriate and easy to understand.Specialties: Social Media and Digital Marketing Strategy, Internal Communications, Content Marketing, Marketing Automation, Branding, Acquisition, CRM, Event Management, Customer advocacy