Jane Bennett Aldous
Marketing Manager. Herrick Technology Laboratories, Inc. Product Marketing. Events. Branding. Social Media. SEO. Vendor Management. Digital Marketing/Content Development. Ecommerce. Website Management.
- Role
- Marketing Manager at Herrick Technology Laboratories, Inc
- Location
- Germantown, MD, US
- LinkedIn followers
- 500 followers
About Jane Bennett Aldous
B2B/B2G marketing communication program management experience from big projects tied to…
Experience
Marketing Manager
Herrick Technology Laboratories, Inc
Oct 2020 — Present · Germantown, MD, US
For software-defined technology solutions manufacturer serving the defense market, improved marketing communications and events program including specific tactics aimed at amplifying HTL\'s brand awareness and showcasing technical solutions through various engagement mediums. Work alongside BD, executive and technical teams through strong collaboration and teamwork on strategic marcoms tactics kept within budget to reach targeted audiences. Events management. In pursuit of key opportunities, showcase HTL\'s latest technologies and capabilities that meet specific mission priorities and address customer needs/requirements across the EW space through a planned and executed full schedule of targeted defense-focused strategic events, and customer-focused annual symposium aimed at driving conversations and engagement with defense clients, and enhancing relationships with strategic industry-partners.Branding. Refined and boosted company\'s branding, increased digital visibility and communication by leveraging LinkedIn through creative communication and engagement spotlighting solutions aimed at targeted audiences requiring software-defined radio solutions. This effort led to an increase in targeted followers, and more engagement.Develop promotional product messaging themes and content for digital channels, collateral, exhibit materials, and presentations aimed at communication with and educating targeted defense-focused prospects requiring solutions for EW, SIGINT applications.Website product page enhancements. Built and launched secure portal platform tool for products price list resulting in tracking and visibility of interested leads. Updated product photography to visually reflect product quality and details, including low SWaP solution benefit.
Education
University of Wisconsin-Madison
B.A.
Skills
- Project Planning
- Proposal Writing
- Product Marketing
- Copywriting
- Market Research
- International Marketing
- Editing
- Strategic Partnerships
- Strategic Communications
- Marketing Communications
- Business Communications
- Newsletters
- B2b
- Direct Marketing
- Writing Skills
- Leadership
- Social Media Marketing
- Event Management
- Press Releases
- Sales
- Web Content
- Technical Writing
- Marketing Management
- Market Analysis
- Corporate Communications
- Public Relations
- Internal Communications
- Media Relations
- Business Development
- Digital Marketing
- Content Writing
- Integrated Marketing
- Strategy
- Advertising
- Marketing Research
- Copy Editing
- Marketing
- Marketing Strategy
- Communications Strategy
- Program Management
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