Jan Earl Ambong
- Role
- VP of Email Marketing, Global Consumer Banking at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jan Earl Ambong
Digital marketing professional adept at nurturing positive client relationships…
Experience
VP of Email Marketing, Global Consumer Banking
Sep 2021 — Present
SME on creative, data, and personalization aspects for multiple programs and program migrations to Salesforce Marketing Cloud- Provide best practice guidance to internal and external partners on ADA, Can-Spam, CASL & GDPR compliance, as well as industry and organizational standards- Partner with vendors and internal business units to stand up new technology integrations aimed at improving customer experience- Collaborate with Marketing Strategy, Creative Management, Information Management, and Risk & Control teams, as well as external vendors to ensure email campaigns are tested, pass quality assurance audits, and are executed flawlessly- Create and deliver annotated email creation submission forms and deployment forms used for building creative, selection of testing criteria, proofing logic, and scheduling campaign times and throttle rates based on file volumes- Plan and conduct test strategies designed by Program managers such as A/B testing, functional testing, end-to-end testing, while assessing for impacts and potential need for additional discovery to ensure overall email and channel integrity- Facilitate the onboarding process for new hires on Cheetah and Salesforce Marketing Cloud platforms.
Skills
- Customer Segmentation Strategy
- Sem
- Online Research
- Outlook
- Html Emails
- Logo Design
- Marketing Event Planning
- Html
- Email Marketing
- Ms Excel
- Marketing
- Online Marketing
- Transcribing
- Digital Marketing
- Microsoft Excel
- Online Articles
- Online Marketing Analysis
- Information Technology
- Powerpoint
- Ms Word
- Company Newsletters
- Segment Producing
- Quality Management
- SEO
- SEO Copywriting
- Social Media Advertising
- Google Analytics
- Email Strategy
- Social Media Marketing
- Customer Service
- Copywriting
- Online Advertising
- Campaign Strategies
- Segmentation
- Ms Outlook
- Internet Research
- Ms Powerpoint
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