Jane Ufomba
Data Analyst @Edit
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WORK HISTORY
Data Analyst @Edit
Working with clients like Alzheimer’s UK, Tesco, Irwin Mitchell amongst others to deliver data-driven insights and innovative analytics solutions.Key Projects & Responsibilities:MADM (Multi-platform Aggregated Data Model)- Designed and implemented a comprehensive BigQuery solution to consolidate client data from multiple marketing platforms into a unified data structure- Enabled more conclusive cross-platform analysis and applied sophisticated attribution model logic- Integrated data pipelines with Customer Data Platforms (CDP) to create seamless data flows for enhanced customer understandingData Unification & Journey Mapping- Developed fuzzy matching algorithms to reconcile data across multiple platforms, creating accurate customer journey funnels- Pioneered fuzzy matching methodologies that connect the dots across disparate data sources, revealing customer pathways that were previously invisible.Analytics Implementation & Strategy- Conducted comprehensive GA4 audits and delivered strategic recommendations to optimize measurement frameworks- Performed ad hoc analysis to answer critical business questions and uncover growth opportunities- Built interactive Power BI reports with complex DAX queries to visualize performance metrics and trends- Implemented Power Automate workflows to streamline reporting processesPlatform Expertise- Configured and managed Adobe Analytics implementations for enterprise-level tracking- Worked with Ensighten tag management to ensure accurate data collection across digital properties- Leveraged Infinity Analytics for call tracking and attribution analysis- Collaborating with cross-functional teams to translate business requirements into technical analytics solutions- Applying advanced statistical techniques and data science methodologies to solve complex business problems- Educating clients and internal stakeholders on analytics best practices and data-driven decision making
EDUCATION
University of the West of England
Master of Science, Data Science
UWE Bristol's International College
Foundation degree, Science and Engineering
University of the West of England
Bsc, Mechanical Engineering
ABOUT JANE UFOMBA
As a Data Analyst, I transform complex data challenges into strategic advantages for leading brands. Working with multiple clients like Alzheimer’s UK, Tesco, and Irwin Mitchell, I specialize in building sophisticated data infrastructure that turns fragmented information into clear, actionable insights.My background sets me apart in the analytics field.With degrees in mechanical engineering and data science, I approach data problems with an engineer’s precision and a mathematician’s rigor. This foundation allows me to design elegant solutions to messy data challenges. From building enterprise-scale data warehouses to implementing advanced attribution models that reveal the true customer journey.Recently, I architected MADM, a BigQuery-based solution that consolidates multi-platform marketing data into a single source of truth. This enables clients to move beyond siloed reporting and understand the complete picture of their digital performance. My work spans the full analytics spectrum: GA4 implementation and auditing, Power BI dashboard development with advanced DAX, Power query, Adobe Analytics configuration, and building automated reporting workflows. But the tools are just the means, my real focus is empowering organizations to make smarter decisions through data.I’m passionate about continuous learning and believe the best insights come from combining technical expertise with genuine curiosity about business problems.Technical Skills: Python, R, SQL, BigQuery, Power BI, DAX, Power Automate, Tableau, Google Analytics 4, Adobe Analytics, Google Tag Manager, Ensighten, Infinity Analytics, Attribution Modeling, CDP Integration, Data Architecture,
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