Jane Lee
Imaginative Brand Leader | Global Industry Marketing | Integrated Marketing Strategies | B2B Channel Marketing
- Role
- Brand Director at Corona
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jane Lee
Dynamic, detail-oriented, and results-driven marketing professional with 20 years of…
Experience
Brand Director
Dec 2023 — Present · Los Angeles, CA, US
As a part of Venanpri Group, a global leader in the manufacturing of agricultural wear parts and a leading provider of hand tools under the company\'s family of brands, I am responsible for developing Corona® and Burgon & Ball® brands in the North America lawn & garden, landscape, construction, and agriculture markets. Leveraging both traditional marketing and digital marketing tactics, I design integrated brand marketing programs and advertising campaigns with the goal of increasing both reach and engagement in existing and new markets. Key responsibilities include orchestrating brand strategy and positioning, overseeing public and media relations, manage agency partnerships, lead content and creative development, initiate market research, manage budget, and coach team of brand marketing professionals.
Education
University of Illinois at Urbana-Champaign
Bachelor of Science - BS
1998 — 2002
Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Science - BS
2000 — 2002
Texas A&M University-Commerce
Master of Business Administration - MBA
2018 — 2019
Skills
- Sales Operations
- Pricing Strategy
- Key Account Development
- P&L Management
- Marketing
- Key Account Management
- Direct Sales
- Go-to-Market Strategy
- Competitive Analysis
- Multi-Channel Marketing
- Advertising
- Marketing Management
- Trade Shows
- Customer Insight
- Marketing Communications
- Product Marketing
- Sales Presentations
- Merchandising
- B2b
- E-Commerce
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Development
- Product Launch
- Brand Development
- Management
- Market Planning
- Consumer Products
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.