Jane Asscher
Vice President @frog
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WORK HISTORY
Vice President @frog
EDUCATION
United World College of the Atlantic
International Baccalaureate
University of Oxford
BA, Philosophy, Politics and Economics
SKILLS
ABOUT JANE ASSCHER
Strategic business leader and CEO with over 30 years of experience in purpose-led marketing, governance, and stakeholder engagement. A recognised authority in behaviour change and public sector communications, with a track record of scaling organisations, leading through transformation, and delivering measurable social impact.Founding partner and CEO of 23red, a purpose-driven creative agency behind landmark campaigns such as Stoptober and Change4Life. Following its acquisition by frog, part of Capgemini, now serving as Vice President and Head of Public Sector, expanding regional and international campaign capabilities.Active contributor to industry leadership through roles on the IPA Council, UK Advertising Export Group, and memberships in the Marketing Group of Great Britain, The Marketing Society, and WACL. Regular conference speaker and panellist, offering insights into creativity and behaviour change in government communications. Recognised with awards including Business Leader of the Year at the 2021 European Purpose Awards and a finalist in the Telegraph’s Business Woman of the Year.
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