Janay Sanders
Provider Marketing Manager @1199 Seiu Training & Employment Funds
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WORK HISTORY
Provider Marketing Manager @1199 Seiu Training & Employment Funds
Leads targeted outreach and engagement campaigns to onboard physicians and healthcare providers into the 1199SEIU network, emphasizing long-term relationship building- Develops and manages a comprehensive database of provider contacts, tracking engagement metrics and conversion rates aligned with membership goals- Represents the organization at recruitment events, conferences, and strategy meetings to cultivate partnerships and elevate awareness of the network’s mission- Facilitates personalized communication strategies, educational sessions, and one-on-one meetings with key decision-makers to promote membership benefits and community participation- Supports contract negotiations and onboard providers through value-based and fee-for-service agreements, while coordinating internal processes and resolving service inquiries- Maintains RSVP tracking, contact follow-ups, and campaign performance data to inform future outreach strategies and engagement improvements.
EDUCATION
Howard University
Bachelor of Science (B.S.)
City University of New York-Brooklyn College
Master of Education - MEd
Metropolitan College of New York
Master of Business Administration (MBA)
ABOUT JANAY SANDERS
As a Brand Manager and Cultural Marketing Strategist, I specialize in crafting compelling brand narratives, building strategic partnerships, and executing high-impact experiences that drive audience engagement. From corporate conferences and fashion & beauty shows to brand activations and collegiate celebrations, my expertise lies in creating culturally relevant moments that resonate. I develop and execute comprehensive brand strategies, manage influencer partnerships, and foster authentic consumer connections. With expertise in digital trends, performance analytics, and cross-functional collaboration, I ensure every project delivers impactful results and aligns seamlessly with organizational objectives. Key Expertise: Brand Partnerships & Sponsorship Negotiation Multi-Channel Marketing Campaigns (Digital, Experiential, Influencer) Large-Scale Event & Activation Execution Data-Driven Strategy & Performance Optimization I thrive in fast-paced, results-oriented environments, driving innovative marketing solutions that elevate brand presence and foster meaningful connections. Always open to collaborations and new opportunities—let’s build something impactful!
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