Janay Escobedo
Head of Sales, West @Loacker
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WORK HISTORY
Head of Sales, West @Loacker
Leading sales strategy and execution across the Western U.S. for Loacker’s premium wafer and confection brands. I manage key retail partnerships, drive growth across channels (Mass, Grocery, and Natural), and lead broker teams to deliver on ambitious sales goals. Focused on building strong relationships, expanding distribution, and driving performance through customer-first strategy and execution.I bring 25+ years of CPG experience, a passion for building long-term partnerships, and a deep understanding of how to win in both conventional and natural retail landscapes. My approach is collaborative, data-informed, and always customer-centric.
SKILLS
ABOUT JANAY ESCOBEDO
At Loacker, leading sales strategy across the Western U.S. has been a dynamic and collaborative effort. With over 25 years in CPG, the focus is on driving growth across Mass, Grocery, and Natural channels through customer-driven strategies and execution. The team prioritizes building strong retail partnerships and expanding distribution for Loacker’s premium confection brands. Previous roles at Our Home and HIPPEAS honed expertise in sales management, new business development, and key account relationships. Passionate about delivering performance through data-informed decision-making, the aim is to empower brokers and retail partners alike while fostering long-term relationships to achieve ambitious sales goals.
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