Jana Spear

WORK HISTORY

EDUCATION

ABOUT JANA SPEAR

Conscious, quality-driven marketing leader with extensive experience connecting brands and consumers. I am a big-picture thinker who actively connects the dots in how to best deliver results. I\'ve worn many hats in advertising and marketing (in the agency, client-side, franchise and corporate worlds), and I love helping companies achieve measurable growth. Want to know what it\'s like to work with me? Please take a look at the Recommendations section.Strengths: • Holistic Marketing Strategy • Strategic Problem Solving • Strong, Effective Client, Partner & Vendor Relationships • Integrated Campaigns & Media • Leadership & Team Building • Partner Marketing • Digital, Traditional & Non-Traditional Media • Data-Driven Optimizations • Cross-Functional Collaboration • Sponsorships & Promotions • Forecasting, Budget Development & Management • Creative & Critical Thinking • Conscious Business • Culture DevelopmentExperience includes:• Establish and maintain strong, effective relationships with clients, internal teams, external partners, agencies and vendors.• Build, develop, train and mentor high-performing team of multi-disciplined marketing professionals.• Spearhead end-to-end marketing strategy, development and implementation for paid, owned and earned channels.• Lead media planning, buying and measurement ensuring effective, efficient use of resources and driving results.• Test, measure, review and analyze data for trends and insights. Optimize strategy and tactics based on results.• Collaborate with internal teams, external partners and vendors to develop and implement on-brand opportunities to drive traffic, engagement, sales and increase ROI (including new channels and methodologies). • Drive custom media & content partnerships. Accomplished through strong, positive relationships.• Surpass KPI standards through innovative campaigns, strategies and tactics.• Formulate/manage comprehensive marketing calendars and communicate to stakeholders.• Prepare and present marketing plans, recommendations and results to stakeholders. • Forecast, monitor and manage multimillion-dollar marketing budgets ($2M to $50M+) for multiple markets and brands.• Develop marketing operating model from the ground up including formalized processes and procedures.• Manage day-to-day marketing operations, ensuring efficiency and effectiveness in all activities.• Work closely with partners to ensure accurate, timely and on-budget delivery of products and services.