Janarthanan B
Mission:-100 Crore | Expert in Adobe Design & Firefly | Brand management & (MarCom) Marketing Communications Professional | Engineer- Marketing | Growth-Driven
- Role
- Marketing Engineer at Bumaas Engineering Solutions & Technologies Pvt Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Marketing Engineer
Bumaas Engineering Solutions & Technologies Pvt Ltd
May 2023 — Present · Ambattur, IN
As a Marketing Engineer at Bumaas Engineering, I focus on building a strong branding and Marketing Communication materials identity by creating key area like Brand Guidelines, brochures, catalogues, campaigns, and presentations. I manage our social media presence to boost visibility and am currently driving advertising campaigns and exhibition promotions to generate leads.Campaign Success: Successfully executed Four major campaigns – ICS 2.0 2025 (Chennai), ACMEE 2025 ( Chennai), DEFENCE & TECHNOLOGY EXPO 2025 (Chennai), Hand Tool & Fasteners Exhibition (Mumbai) driving significant engagement and lead generation.Key Areas:Funnel Management: Strong Knowledge in the lead-to-deal funnel, ensuring high-quality ICP leads and consistent conversion rates, with continuous learning from my CEO.Lead Generation & Market Penetration: Leveraging B2B platforms and executing targeted mass mailing campaigns.Brand Positioning: Developing 15+ catalogues to highlight our expertise in fastening solutions.Digital Marketing: Driving brand visibility through strategic online content and campaigns.Data-Driven Decisions: Optimizing CRM-based lead management for measurable results in our sales pipeline.
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