Jana Putzig

About Jana Putzig

I began my career in alumni relations and event planning, managing marketing campaigns, cultivating donor relationships, and executing large-scale events that strengthened brand engagement and community connections. After completing my MBA in Marketing, I leveled up my business and analytical skills, gaining hands-on experience in process improvement, data-driven reporting, and cross-functional collaboration. ‍ Currently, I am a Business Analyst at Aeon Nexus, where I blend marketing administration with business analysis, managing content, tracking campaign performance, maintaining digital assets, and supporting system processes and UAT efforts, all while ensuring brand consistency and operational efficiency. My goal is to combine my marketing expertise and analytical insight to create exceptional brand experiences, ultimately pursuing a dream role at Apple, where innovation, strategy, and storytelling intersect. Key Skills: business analysis, marketing operations, digital marketing, brand strategy, social media, content creation, campaign management, project management, event planning, analytics, process improvement

Experience

1. Business Analyst

   Aeon Nexus Corporation

   Sep 2025 — Present · Albany, NY, US

   Collaborate with stakeholders to gather and document business requirements- Analyze existing processes and systems to identify areas for improvement- Develop detailed reports and presentations using tools such as Power BI and Visio- Monitor project progress, providing updates and recommendations based on analytics- Assist in the development of user acceptance testing (UAT) plans and coordinate testing efforts- Communicate findings effectively to both technical teams and non-technical stakeholders- Define configuration specifications and business analysis requirements- Help design, document, and maintain system processes- Report on common sources of technical issues or questions and make recommendations to the product team- Participate in SCRUM kick-off and daily SCRUM meetings with the delivery team to review project timelines and actionable items- Develop and maintain marketing collateral, including brochures, one-pagers, and case studies- Manage and schedule content across social media platforms (LinkedIn, X, Facebook, etc.)- Update and maintain website content to ensure accuracy, relevance, and alignment with brand messaging- Collaborate with product and sales teams to create and update product guides and documentation- Support proposal development by assembling content, formatting documents, and ensuring brand consistency- Track and report on marketing campaign performance and engagement metrics- Assist in planning and executing virtual and in-person events, webinars, and trade shows- Maintain the digital asset library and ensure version control of all marketing materials.

Education

• Clinton Community College

  Associate of Arts (A.A.), Humanities and Social Science

  2011 — 2013

• State University of New York at Plattsburgh

  Bachelor of Arts (B.A.), Public Relations and Journalism

  2013 — 2016

• University at Albany

  Master of Business Administration - MBA, Business Administration and Marketing

Skills

• Alumni Affairs
• Alumni Relations
• Creative Writing
• Indesign
• Teamwork
• Strategic Planning
• Social Media
• Public Speaking
• Outlook
• Microsoft Office
• Sales
• Research
• Fundraising
• Public Relations
• Media Relations
• Event Planning
• Social Networking
• Time Management
• Marketing
• Microsoft Word
• Editing
• Leadership
• Annual Giving
• Phonathon
• Customer Service
• Management
• Team Building
• Writing
• Press Releases
• Nonprofits
• Project Management
• Facebook
• Communication
• Photoshop
• Event Management
• Journalism
• Microsoft Excel
• Powerpoint
• Training