Janani Kandaswamy

WORK HISTORY

EDUCATION

SKILLS

ABOUT JANANI KANDASWAMY

I am a consumer-obsessed marketer. I use creativity, cultural insight, data intelligence and digital innovation to build brands that inspire, connect & scale sustainably. My desire is to grow businesses by building & developing strong brands, making them evergreen. I enjoy dabbling with product life cycles, building useful solutions and enhancing customer lifetime value. I have worked across FMCG, Consumer durable, Automobile, and Telecom in categories as diverse as motorcycles, automobile after-market, kitchen appliances, consumer-tech, fragrances, stationery and education. I have led teams across the marketing value chain with consumer insight, brand strategy, corporate innovation and media & communication development being my core strengths and areas of excellence.I have scaled brands in commoditised industries, premiumized established categories and spent time innovating and digitally transforming organizations I have worked in. I strongly believe in the blending of right-brain (creativity) and left-brain (data) and constantly strive to balance both in every business decision.I love teaching and mentoring students, hoping to spread the passion I seem to carry wherever I go. Loving the time I spend as a visiting faculty, conducting guest sessions and marketing training at leading Management institutes in India.I\'m a fitness enthusiast, either running marathons, practising aerobics, weight training or doing yoga and pilates. My day can\'t begin without either one of these activities! Apart from this, you will find me vibing to music, dancing without an end and gulping books in abundance.