Jana Michaelis

About Jana Michaelis

I know how magic is made. It\'s real, and I\'ve created it. I know how to make your business an experience, make people shine and how a doodle comes to life. The secret is to look for the \"sparkle.\" It\'s all around; everyone has it. You simply have to mine for it. For over 20 years, I have been creating experiences for Milwaukeeans through marketing and creative direction. I always start my projects with the question,\"but what if you could?\" I\'m a collaborative, results-driven, Creative Director with a diverse background from small private projects to full-scale corporate marketing strategies. As a creative, ambitious, and optimistic leader, I can inspire, motivate, and effectively manage a marketing team. I can implement integrated marketing strategies, conceptualizing corporate identity and create effective social media strategies. I\'m supportive, straightforward, and enjoy being a member of a team. I have substantial experience working with all levels of an organization. I love people and know they are the key to any great business. WHAT’S IN IT FOR YOU: • A hard worker who gets things done • A question asker • A good listener • An independent thinker • A professional who is accountable • Some really awesome ideas • A fun co-worker who likes to celebrate people • Created the Bartolotta brand and all logos • I write and execute marketing plans • Made sure all new concepts fit within brand ideals • Single-handedly ran a marketing department for over 15 years that served 17 properties • I can build Word Press sites like a champ • Hired and mentored design and marketing staff that stayed for an average of 4-6 years • Created a sprint process to handle 100s design requests coming in each month from over 17 properties • Created vendor relationships that came through when a “menu emergency” happened, and I needed a piece in less than 24 hours • Copy and tag writing - “Heart of Tosa, Soul of Italy.” • Created and grew a rewards program from 0 to over customers, which created just under a million dollars in revenue • Directed the creation and managed over 25 websites • Responsible for marketing budget and came in on budget every year • Revenue increased year-over-year for 20 years • Can turn on a dime • Strong a social media game, I write content & take names! I have increased engagement over 200% in 9 months at F Street Hospitality Clifton Strengths 1. Adaptability | 2. Ideation | 3. Positivity | 4. Woo | 5. Empathy

Experience

1. Graphic Designer Manager

   Wisconsin Center District

   Sep 2021 — Present · Milwaukee, WI, US

Education

• Milwaukee Area Technical College

  Web Technical Degree, Web Design

  2011

• Purdue University

  Digital Marketing Certificate, Digital Communication and Media/Multimedia

• University of Wisconsin-Milwaukee

  Bachelor of Fine Arts - BFA, Graphic Design

  1993 — 1999

• Cardinal Stritch University

  Master of Visual Arts, Art

  2004 — 2006