Jana Meerkamper
Senior Manager, Marketing Strategy @Heart & Stroke
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WORK HISTORY
Senior Manager, Marketing Strategy @Heart & Stroke
CA
Building a deep, holistic consumer understanding of the HSF brand and target audience to serve as the cornerstone for long term brand & marketing strategy.• Collaborates with internal teams in Mission, Fundraising (Direct Marketing, Community Events, Corporate Partnerships, Major Gifts) and Marketing-Communications (Creative Services, Communications, Planning and Activation) and external partner agencies (advertising, designers, consultants, consumer research).
EDUCATION
Ivey Business School at Western University
Master of Business Administration (MBA)
The University of Western Ontario
Honours
ABOUT JANA MEERKAMPER
Views the world and marketplace through the eyes, minds, and hearts of people; driven by a need to understand why people do what they do … as consumers, shoppers, customers, patients, professionals, donors, volunteers and employees. • Expertise in developing consumer insights and identifying consumer trends that shape marketing strategies and fuel innovation within a wide variety of industries: consumer-packaged goods, retail, pharmaceutical and not-for-profit. • Works effectively with business and activation teams, designs and facilitates workshops, presents consumer understanding in engaging ways, and provides clarity to decision-makers.
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