Jana Goodbaum
Co-founder @Happy Wolf Snacks
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WORK HISTORY
Co-founder @Happy Wolf Snacks
Toronto, ON, CA
Happy Wolf is a new brand of wildly simple snacks for kids. We make our nut-free fridge-fresh bars with the simplest possible whole-food ingredients, sweetened with only dates and honey. There are no weird powders, preservatives, additives, artificial or “natural” flavors… So yes, you can literally make our products with ingredients you probably already have in your kitchen.But as busy parents ourselves, we know it all too well – you don’t have time! So we did it for you. You\'re welcome! Learn more about Happy Wolf, our first flavors and more at happywolf.com/
EDUCATION
McGill University
Bachelor of Arts (B.A.), English Literature, Marketing
University of Toronto - Rotman School of Management
Master of Business Administration (M.B.A.)
SKILLS
ABOUT JANA GOODBAUM
Jana Goodbaum is the proud mom of two very hungry toddlers and the co-founder of Happy Wolf Snacks. Previously, she led Integrated Marketing Communications at Tim Hortons, Canada’s leading coffee brand and largest restaurant chain. Jana has always been passionate about health and nutrition—and when she had kids, this passion only intensified. But as a busy working mom, Jana was seriously struggling with snacktime. Despite a wide grocery store selection, she found that all the school-safe kids’ snacks – even the “clean ones” – were ultra-processed, containing ingredients she would never use in her own kitchen. So, Jana traded in coffee and donuts for kids’ snacks—and after hundreds of trial recipes and countless hours spent in her kitchen, she decided to officially leave her longtime role at Tim Hortons to create the brand she wished existed for her own kids. Alongside longtime friend and fellow health-conscious parent Derek Beigleman, Jana is now excited to be building Happy Wolf: a new brand of wildly simple snacks for kids.
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