Jana Hedges
| Sales Director in Senior Living | Marketing & Leadership Coach | Empowering Individuals with Strategic & Psychological Edge
- Role
- Community Sales Director at Phoenix Senior Living
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Jana Hedges
I’m a dynamic sales director in the senior living industry, blending the precision of finance, the creativity of marketing, and the power of psychology to drive meaningful growth. With an MBA in Marketing and a coaching certification rooted in behavioral psychology, I thrive at the intersection of strategy, empathy, and execution.In addition to my leadership role, I am a marketing and leadership coach who delivers insightful talks and workshops on personal growth for individuals, leadership development for teams, and marketing strategies tailored for small business owners. Drawing upon my certification in Strategic Intervention, expertise in Human Design, and extensive background in finance and marketing, I guide clients to embody their highest potential and manifest the results they envision.
Experience
Community Sales Director
May 2025 — Present · Lexington, KY, US
Drive lead generation, sales execution, and referral partnerships to maximize occupancy.Manage department budgeting, invoices, and financial impact on community performance.Develop and execute marketing plans informed by market studies and referral insights.Prepare weekly/monthly sales reports and maintain accurate CRM data.Conduct competitive market research and present strategic recommendations to leadership.Deliver presentations, build professional relationships, and represent the community with professionalism.Create proposals, presentations, and maintain sales/marketing databases and website updates.Conduct tours, close new sales, and support outreach and referral programs.Resolve customer service issues and manage multiple priorities effectively.Complete required training and stay current on senior living industry trends.
Education
Luke M. Powers Catholic
High School Diploma
2002 — 2006
Florida Gulf Coast University
Master of Business Administration (MBA), Marketing Concentration
2011 — 2013
Michigan State University
B.A., Finance
2006 — 2010
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