Jana Bayad
Director / VP Customer Experience | Personalization · E-Commerce · Adobe AEP | $100M+ Revenue Impact | Trilingual
- Role
- Director of Product Management at Humana
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jana Bayad
EXECUTIVE SUMMARYRevenue-focused Customer Experience executive with 15+ years translating digital strategy into measurablegrowth. Consistent track record across Fortune 500 companies — driving $100M+ in cumulative revenueimpact by designing and scaling personalization platforms, optimizing customer journeys, and deploying AIpowered analytics. Deep fluency in both the technology stack (Adobe AEP, Salesforce, SAP) and thecommercial logic behind it. Equally effective in regulated industries (healthcare/HIPAA) and global consumerenvironments. Trilingual communicator; thrives building cross-functional alignment and driving enterprise-wideadoption.CAREER HIGHLIGHTS• Revenue Impact: Delivered $100M+ in cumulative digital revenue impact across HP, Best Buy Health,Humana, and The Active Network.• Healthcare CX: Generated $10M+ incremental revenue at Humana by implementing Adobe AEP for 5M+Medicare beneficiaries — reducing customer acquisition cost and increasing LTV.• Hypergrowth Execution: Drove 89% YoY and 204% three-year growth at Best Buy Health, scaling grossrevenue to $60M+.• Global Scale: Architected a unified e-commerce strategy across 30+ countries at HP, achieving 25%annual digital revenue growth.• Entrepreneurship: Founded SingldOut (DNA-based dating platform); raised $750K, launched MVP,earned $2M+ in media coverage (Forbes, TechCrunch, BBC).
Experience
Director of Product Management
Nov 2022 — Present · San Diego, US
Optimized the shopping journey in healthcare for Medicare Advantage customers by partnering with data science to implement advanced segmentation and real-time analytics, driving $10M+ inincremental revenue, a 10% lift in enrollment conversion, while navigating regulatory requirements.• Led and assisted in enterprise-wide adoption of Adobe AEP, enabling personalization and journey orchestration for Medicare Advantage customers while aligning digital strategy with corporate objectives.• Enhanced the digital sales ecosystem through targeted experience design and campaigning, resulting in improved customer acquisition cost (CAC) and lifetime value (LTV).• Drove executive alignment and governance for go-to-market transformation KPIs and OKRs within the SAFe framework, leveraging Jira Align to ensure cross-functional accountability and deliver measurable business outcomes.
Education
Carmel Saint Joseph
French Baccalaureate , Serie A1 - Philosophy & Mathematics
San Francisco State University
Bachelor of Science - BS, International Business, Minor in Management
1995 — 2000
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