Jana Schilling
Crm Lead @PowerUs
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WORK HISTORY
Crm Lead @PowerUs
Berlin, DE
Leading customer engagement and re-engagement at PowerUs by selecting and implementing Braze as our Customer Engagement Platform across B2C and B2B, cleaning up and scaling the entire notification landscape (email, WhatsApp, push, in-app, content cards), owning strategy and execution end-to-end with my team, driving high-ROI re-engagement initiatives, and partnering closely with Product, Engineering, and Account Management on deeply cross-functional implementations and continuous optimization.
EDUCATION
Düsseldorf University of Applied Sciences
Bachelor of Business Administration (B.B.A.), Business Administration
Henkel AG & Co. KGaA & FH Düsseldorf
Bachelor of Arts (B.A.), Business Administration
Amsterdam University of Applied Sciences
Business, Management, Marketing und verbundene unterstützende Dienste
SKILLS
ABOUT JANA SCHILLING
10+ years of experience owning and scaling marketing channels end-to-end and leading small teams in cross-functional environments; passionate about building seamless customer journeys and driving business growth through CRM and lifecycle marketing.
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