Jana Jiang
Tpm Data Product Manager, Machine Learning - Ad Optimization @Techstyleos Now Fabletics
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WORK HISTORY
Tpm Data Product Manager, Machine Learning - Ad Optimization @Techstyleos Now Fabletics
Los Angeles, CA, US
Achievements:• Initiated the company’s first machine learning models into marketing analytics pipeline, improving ad targeting and ROI measurement by 20%. • Spearheaded A/B testing for AI-driven recommendations, increasing user engagement by 15%, and $5M+ revenue.• Established organization-wide best practices for ML model deployment, monitoring, and performance evaluation. Delivered insights for growth, merchandising, strategy and CRM teams, boosting performance by 20%. Responsibilities:• Wrote product requirements and iterated MVPs for ML reporting tools. Optimize the System Architecture and Model selection with calculated training and evaluation time, focusing on marketing performance and revenue pacing to guide executive leadership decisions.• Identified growth opportunities using data-driven KPIs to enhance product strategies. • Developed clear Product Vision functionally to ensure seamless data integration and dashboard enhancements.• Conducted Voice of Customer interviews to gather product feedback and implemented over 50 data requirements, prioritizing key deliverables. • Designed Go-to-Market (GTM) strategies to drive Tableau BI/ML adoption across teams. • Led analysts in managing MySQL database integrations using Python for accurate marketing performance insights.• Lead cross-functional teams of 10+ with Agile product development process and launch key Product Features from end-to-end.
EDUCATION
Illinois Institute of Technology
Master's degree, Computer Science
Northwestern University
Master of Science, Integrated Marketing Communication
SKILLS
ABOUT JANA JIANG
My name is Jana Jiang, and I am an experienced Data Product Manager with over 10 years of expertise in machine learning and leading cross-functional teams to deliver impactful, data-driven solutions in both B2B and B2C domains.At TechStyleOS, I managed a predictive analytics tool that optimized customer profitability and drove a 20% improvement in ad ROI, while establishing best practices for ML model deployment and performance evaluation across the organization.Previously, at Snap Inc, I spearheaded the development of MVPs for predictive models addressing iOS14 data disruptions, increasing revenue by 30% and cutting resolution cycles by 50%, while enhancing operational efficiency.I am passionate about leveraging my expertise in data product development and strategic leadership to drive innovation and sustainable growth. I look forward to bringing this experience to an organization like yours to help unlock new opportunities!
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