Jana Filipovic
Product Marketing Manager @Toptal
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WORK HISTORY
Product Marketing Manager @Toptal
EDUCATION
University of Niš
Bachelor's degree
University of Niš
Master's degree, International project management & entrepreneurship
ABOUT JANA FILIPOVIC
Product Marketing Manager with a proven track record of driving product adoption, revenue growth, and market differentiation in B2B SaaS. I specialize in go to market strategy, product positioning, messaging, competitive analysis, and cross-functional enablement with deep expertise in restaurant tech, e-commerce, hospitality, and martech.My strength is connecting the dots between product, sales, marketing, and customer success so every launch, campaign, and asset not only lands but converts. From leading go to market strategies for multi feature releases to creating customer stories that accelerate deal velocity, I thrive where market insight meets execution.What I deliver:• Go to market strategies that align product launches with market opportunities, product stage and revenue goals• Messaging frameworks and value propositions that sales teams adopt and customers understand• Competitive positioning that differentiates products in crowded SaaS markets• Sales enablement assets including pitch decks, sell sheets, battlecards, and case studies that shorten the sales cycle• Customer and market insights that influence product roadmap decisionsIf you are looking for a PMM who blends strategic thinking with hands on execution and can turn complex technical capabilities into simple compelling business value, let’s connect.
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