Jan Vierig
Executive Director Comms, Sport & Media @Accenture Song
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WORK HISTORY
Executive Director Comms, Sport & Media @Accenture Song
Hamburg, DE
Leading the Business for Comms, Sports & Media with a strong focus on integrated customer experience, MarTech, strategic brand communication and leadership- Strategic consulting for leading brands in Entertainment, Media & Sports - Managing cross-functional teams to deliver creative, data-driven marketing solutions - Designing and executing end-to-end CX initiatives – from purpose to performance - Selected projects: SKYLed the development of a performance-driven marketing program for SKY, including the launch of a commerce-enabled shopping solution and the implementation of a new CRM system to boost lead generation.NetflixShaped the market entry of Netflix in Germany by developing a user-generated content (UGC) strategy that maximized social media engagement and helped position the brand as a cultural love brand.DAZNDrove the brand launch of DAZN in Germany by establishing a clear positioning and integrated campaign strategy to disrupt the sports streaming market.Telco BrandDeveloped and implemented a hyper-personalized, automated marketing approach for a leading telco brand to enhance customer relevance and marketing efficiency at scale.
EDUCATION
Greater Union Filmpalast GmbH
Business Qualification in Marketing and Advertising, Werbung, Marketing & Kommunikation
SKILLS
ABOUT JAN VIERIG
Communication that drives impact – that’s been my focus for over 15 years. I believe in brand experiences that connect emotionally and strategies that deliver real business growth.As Executive Director at Accenture Song, I lead initiatives in Comms, Sports, Media that merge creative excellence with cutting-edge technology. My mission: to reinvent customer experience – bold, data-driven and human-centered. I actively foster innovation and cultural diversity in everything we do. Prior to this, I helped build and scale iconic brand experiences as Growth Director at Kolle Rebbe – with clients like Netflix, Google, DAZN, Peloton, bwin and more.Today, my focus is on enabling sustainable growth through- Brand & CX Innovation - Creative Strategy & AI in Marketing - Cross-functional Leadership & Growth MindsetLet’s connect if you’re passionate about unlocking the power of creativity, tech and culture to create meaningful brand impact.#CX #MediaStrategy #SportsMarketing #Growth #CreativeLeadership #AIinMarketing
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