Jan Stöckel
VP Head of Ecommerce @IONOS
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WORK HISTORY
VP Head of Ecommerce @IONOS
Berlin, DE
Leading the eCommerce division for one of Europe’s largest hosting and cloud providers, spanning 8 international brands. Driving growth and operational excellence across eCommerce, UX, and international Expansion Introduced a group-wide TOM to standardize website operations, UX/CRO, KPIs, and workflows Scaled a centralized experimentation & research approach, resulting in measurable CVR lifts Rolled out new checkout journeys with up to +10% conversion uplift Led international market analyses and built go-to-market rollout strategies Managed multidisciplinary teams across UX/CRO, data, content, pricing and agile delivery
EDUCATION
Ernst-Abbe-Hochschule Jena
Bachelor of Engineering (B.Eng.), Internet Business Engineering
Ernst-Abbe-Hochschule Jena
Master of Science (M.Sc.), Wirtschaftsingenieurwesen
SKILLS
ABOUT JAN STÖCKEL
With over two decades of hands-on experience in the digital realm, I have built a career at the intersection of user experience, technology, and business. My core strength lies in leading customer-centric digital transformation initiatives – from vision to execution – across complex B2B and B2C environments. I bring a hybrid profile combining business strategy, user experience design, data-driven optimization (CRO), and operational leadership. I’ve built and led high-performing digital teams, scaled international website & commerce platforms, and introduced operating models to align digital initiatives with strategic business goals. My track record includes: Designing and rolling out unified digital platforms across multiple brands and countries Leading digital maturity assessments, journey mapping & UX strategies Creating KPI frameworks and experimentation cultures through structured A/B testing Driving international expansion with tailored go-to-market strategies Additionally, I have supported due diligence efforts in M&A environments and contributed thought leadership on digital commerce, UX, and enterprise transformation. I’m passionate about shaping digital experiences that deliver measurable impact – through collaboration, clarity, and consistent execution. Open to executive opportunities in Digital Strategy, eCommerce & Customer Experience – across B2B, Tech, and Transformation-focused companies. Let’s connect or collaborate: c••••••••@jan-stoeckel.de
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