Jan Cantryn
Director of Marketing, Ieee Sa @IEEE
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WORK HISTORY
Director of Marketing, Ieee Sa @IEEE
CA
Led global marketing and business development for Mobility Practice and its subsidiary, the International Alliance for Mobility Testing Standardization. Managed outreach, partner strategy, and ecosystem engagement for standards development in connected and autonomous mobility.Developed and executed go-to-market programs targeting automotive OEMs, Tier 1 suppliers, and regulatory bodies. Directed strategic partnerships, campaign architecture, and industry positioning. Operated with cross-functional leadership teams spanning engineering, legal, and communications, and reported to the Director of Engagement Marketing.Oversaw high-visibility content and demand strategy across webinars, executive roundtables, and partner activations. Collaborated with Airbus (ACubed) on a attendee industry showcase and positioned SA as a trusted voice in advanced mobility standards.Secured over 10 million dollars in business outcomes through account-based marketing campaigns and partnership engagement. Delivered measurable increases in partner engagement, lead velocity, and alliance visibility in the mobility and standards ecosystem.
EDUCATION
Aiglon College
A - Levels
University of Bristol
Master of Engineering with Honours Meng
SKILLS
ABOUT JAN CANTRYN
Executive leader scaling marketing across industrial, mobility, and deep-tech sectors. Driving marketing-led growth. Operating at CMO scope with a multi-million $ budget and direct impact on revenue, CAC, and GTM.Leveraging career experiences spanning Formula 1, mobility, energy, and industrial tech, I operate at the intersection of brand, go-to-market, and innovation strategy. I’ve led multi-brand portfolios across North America, Europe, and Asia, owning marketing strategy, budget, and execution across product lines, regions, and customer channels.I’ve worked in startup environments and billion-dollar OEM ecosystems, driving results in both. My mandate is to turn technical products into strategic value, align marketing with sales and product, and scale revenue through clear go-to-market thinking.Highlights: • Currently lead marketing for a $10M+ global portfolio at Mission Critical Electronics, overseeing nine brands across B2B, B2B2C, and D2C channels • Drove 10% YoY revenue growth, reduced CAC by 23%, and launched a new eCommerce channel • Led go-to-market strategy at SA (mobility division), securing over $10M in strategic partnerships • Built and scaled global brand programs for Infiniti, Nissan, and Renault Alliance, including board-level presentations and OEM-integrated campaigns • Early-stage advisor to mobility, fintech, and SaaS ventures on product-market fit and market entryI speak the language of engineers, product teams, and boardrooms. If you’re building or repositioning a growth-stage product, platform, or category in a complex market, let’s talk.
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