Jamie Wallis

About Jamie Wallis

Senior communications and marketing executive with consistent success building and protecting brands. Strong experience in employee communications, crisis management, corporate social responsibility, brand strategy, advertising, digital/social marketing and public relations. Proven ability to excel within complex organizations, developing successful communications and marketing programs that solve problems or create opportunities.• Crisis Management: Proven leader through disruption, including executive leadership C-suite transitions, media coverage inaccuracies, company layoffs, complex legal outcomes and global cybersecurity attack• Communications: Expert in delivering narratives via traditional and emerging communications channels, including live and virtual events, direct associate outreach, media outreach and social media campaigns • Culture Development: Skilled at driving measurable culture improvements through hybrid and live events (both company-wide and targeted), strategic editorial content and thoughtful associate engagement• Brand Building: Record of brand-building success through integrated media campaigns and PR programs• Agency Management: Deep experience driving success with partners across specialties delivering results

Experience

1. Vice President of Communications

   Serta Simmons Bedding, LLC

   Oct 2023 — Present

   Leadership of communications team, including internal, external and brand communications across the U.S, Puerto Rico and Canada. Oversight of company give-back initiatives, inclusive of donations and volunteer efforts• Developed communications strategies to support multiple rounds of layoffs, working closely with senior leadership and legal counsel to treat impacted associates with compassion, contextualizing the job losses within the company’s turnaround plan and avoiding negative media coverage• Spearheaded communications plan to support CEO transition, working with executive board chairman and senior leadership to introduce interim (Oct 2023) and permanent (July 2024) CEO while allaying associate concerns, inspiring leaders, minimizing negative media coverage, and reassuring stakeholders • Directed strategic approach to support February 2025 HQ return to office, implementing consistent, in-depth messaging and impactful live events to build excitement and drive engagement • Drove media relations, internal messaging and stakeholder communications in response to Feb 2025 competitor purchase of biggest customer, ensuring associate alignment and driving market confidence • Streamlined and re-weighted $800K consumer PR agency budget (Lippe Taylor), driving efficiency and maximizing funding for consumer events and controlled media tactics

Education

• William & Mary

  BA, English and Government

  1993 — 1997

• UNC Kenan-Flagler Business School

  Master of Business Administration (MBA), Marketing and Sustainable Enterprise Concentration

  2007 — 2009