Jamie Umbach
Coordinator, Web and Mobile @OEG Inc.
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WORK HISTORY
Coordinator, Web and Mobile @OEG Inc.
CA
Build on the standing of the Edmonton Oilers as a leader for digital media in the NHL with the creation of multimedia content, web pages, content schedules, and digital strategies for EdmontonOilers.com.• Play a primary role posting press releases, videos, player features, Inside The Oilers blog posts, and long-form In Depth articles through BAMTECH to satisfy the club’s extensive editorial coverage.• Produced and published 700+ articles, with the club setting new highs in page views (56 million), article reads (7.75 million), and web visits (11.75 million) during the 2019-20 NHL season.• Understand and utilize interface best practices to maximize viewership of all digital content andassets in different situations, including game day coverage and Pre- and Post-Game Live Shows.• Produced the web copy and landing page for the Oilers adizero Alternate Jersey that brought in sales during the first 24 hours.• Attend league events (The Draft, All-Star Game, NHL Awards) and cover the Oilers both home and away, navigating unfamiliar venues and tight deadlines to satisfy editorial and web responsibilities.• Liase with other departments within the office to perfect messaging and effectively deliver content that satisfies the organizational needs of OEG.
EDUCATION
MacEwan University
Bachelor of Communications, Journalism
Paul Kane High School
High School Diploma
SKILLS
ABOUT JAMIE UMBACH
Experienced media and communications professional working in the sports industry, with bylines currently seen on EdmontonOilers.com and RogersPlace.com. Graduated with a Bachelors of Communications Studies with a major in Journalism from MacEwan University.
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