Jamie Archibald
- Role
- Vice President, Audience Development at Informa Connect Foodservice
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jamie Archibald
Digital media and audience development professional. Experience with various online media…
Experience
Vice President, Audience Development
Apr 2022 — Present · New York, NY, US
Lead audience database management, segmentation, growth, and conversion - Increase subscribers for four B2B media properties in the restaurant, grocery, convenience, and foodservice industries - Manage new audience acquisition through top of funnel traffic marketing/growth programs and convert readership through the audience conversion funnel - Increase first party data for segmentation by demographics and firmographics - Marketo administrator
Education
University of Delaware
Bachelor of Arts, Mass Communication
2006 — 2009
The New School
MA, Media Studies
2010 — 2012
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