Jamie Williams
Director of Connected Commerce @Glanbia Performance Nutrition (GPN)
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WORK HISTORY
Director of Connected Commerce @Glanbia Performance Nutrition (GPN)
Lead commerce and performance media strategy for Glanbia’s retail ecosystem, overseeing retail media investment, agency partnerships, and cross-functional collaboration across shopper marketing, sales, and brand teams. Responsible for aligning media strategy with retailer growth objectives, brand initiatives and omnichannel performance. • Led integration of internal Retail Media and Shopper Marketing teams following organizational restructure, aligning strategy, processes, and performance measurement.• Directed agency SOW negotiations across retail media, shopper marketing, and merchandising partners to ensure investment efficiency and strategic alignment.• Developed profitability frameworks for retail media and paid search investments while establishing in-store KPI tracking for omnichannel measurement.• Led RFP processes across the retail media ecosystem, evaluating partners and capabilities to ensure solutions aligned with enterprise growth objectives.• Built an investment framework for retail media across retailers to support coordinated in-store and online execution.• Partnered with Sales and Customer Strategy teams to develop retailer pitches and executive Top-to-Top presentations.
EDUCATION
Southern Illinois University, Carbondale
Bachelor of Applied Science (BASc), Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT JAMIE WILLIAMS
Performance and commerce media leader with 10+ years of experience driving full-funnel growth for CPG brands through retail media, paid media, mobile app, and in-store media strategies.Known for building high-performing teams and redefining how organizations measure performance across modern commerce ecosystems. Combines deep media expertise with a strong ability to translate complex performance data into actionable insights for senior leadership.Passionate about scaling brands through data-driven marketing, cross-channel strategy, and emerging commerce media opportunities.Core expertise: Performance Marketing • Retail Media • Paid Media • Commerce Media • CPG Growth • Data & Measurement
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