Jamie Russell

About Jamie Russell

I help banks and credit unions grow through performance-driven marketing and strong client partnerships.With over two decades of experience in financial services marketing, I focus on aligning strategy, execution, and outcomes to deliver meaningful results.What I Bring to the Table-Marketing Strategy & Campaign Execution – Turning insights into campaigns that drive leads, engagement, and sales-Customer Journey & Brand Positioning – Creating full-funnel strategies that move customers from awareness to action-Sales Enablement & Promotions – Developing offers and tools that empower sales teams and accelerate growth-Budget & Vendor Management – Maximizing impact while keeping marketing investments efficient-Collaborative Leadership – Thriving in fast-moving, team-oriented environments where strategy meets executionI’m passionate about helping banks grow through smart marketing and strategic solutions. Let’s connect to share ideas, insights, and opportunities!

Experience

1. VP Client Services Manager

   OptimaFI

   Jan 2026 — Present

   We help banks, credit unions, and FinTech companies grow relationships, assets, and deposits through advanced data-driven omni-channel go to market programs with an emphasis on digital marketing.

Education

• University of Memphis

  BBA, Marketing Management

  1996 — 2002

Skills

• Management
• Customer Service
• Digital Marketing
• Strategic Planning
• Marketing Strategy
• Event Planning
• Multi-Channel Marketing
• Leadership
• Project Management
• Financial Services
• Banking
• Marketing Communications
• Direct Marketing
• Small Business
• Online Marketing
• SEO
• Marketing Management
• Email Marketing
• Social Media Marketing
• Sales
• Online Advertising
• Social Media
• Advertising
• Marketing