Jamie Springer
- Role
- Director Marketing Analytics & Operations at Vaisala
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Jamie Springer
Marketing analytics and operations leader with 15+ years driving measurable growth across…
Experience
Director Marketing Analytics & Operations
Sep 2019 — Present
Lead, manage and develop global marketing services team responsible for analytics & reporting, martech stack systems & tools, website design, asset creation and digital marketing execution- Generate actionable insights for senior leadership to allow data-driven decisions and prioritization throughout sales and marketing processes- Craft vision and roadmap for reporting and analytics execution including KPIs, dashboards, tools and data sources- Collaborate with cross-functional teams to optimize marketing campaigns and measure ROI
Education
Northwestern University
Master's Degree
Shepherd University
Bachelor's Degree
University of Phoenix
Master of Business Administration (MBA)
Skills
- B2b
- Segmentation
- Marketing Research
- Multi-Channel Marketing
- Digital Marketing
- Crm
- Direct Marketing
- Market Planning
- Marketing Strategy
- Online Marketing
- Marketing
- Email Marketing
- Online Advertising
- Direct Mail
- Data Analysis
- Web Analytics
- Database Marketing
- Lead Generation
- Product Marketing
- E-Commerce
- Analytics
- Integrated Marketing
- Customer Acquisition
- Sem
- Customer Insight
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