Jamie Rossell

WORK HISTORY

EDUCATION

SKILLS

ABOUT JAMIE ROSSELL

Vision-driven change agent and Google and Adobe Certified leader with career-long record of internet marketing, web analytics, and business strategy implementation success for leading organizations.Growth-focused and Data Driven Marketing leader with 10+ years expertise spanning web analytics, search engine marketing, services architecture, UI/UX design, vendor management, e-commerce campaign management, A/B testing, market & web data analysis, process improvement, management development, team building, technology solutions, cross-functional team leadership, business requirements analysis, performance assessment, client relationship management, and project management. Exceptional administrator with keen interpersonal, communication, and organizational skills. Ability to communicate very technical ideas into basic terminology and vice versa.• Hands on experience developing and scaling paid and organic search engine marketing campaigns leveraging current and historic web analytics data. Ability to communicate very technical ideas into basic terminology and vice versa.• Developed and managed teams with related Profit and Loss (P/L) responsibilities across varying verticals for Fortune 500 internet marketing campaigns• Managed day-to-day relationships with external partners and vendors necessary to scale campaigns and conversions for hundreds of unique products and services• Conducted and reported quantitative and qualitative analysis of existing campaigns along with projections for new and emerging avenues within online marketing arena• Experience developing and standardizing comprehensive “Balanced” paid/organic contextual search marketing campaigns across all major search engines and online marketing portals. • Specialized in utilizing web analytics to drive marketing spends and increasing conversions within both product and service verticals