Jamie Rose Ratliff

About Jamie Rose Ratliff

I build the systems that turn products into revenue engines.I’m a Full-Stack Product Marketing leader and GTM Systems Architect with 14+ years of experience across Salesforce, IBM, Workiva, and Delinea—owning strategy and execution across the full product lifecycle, from market definition to revenue realization.I operate at the intersection of upstream strategy and downstream execution, stepping into the “high-stakes middle” where product, sales, and market reality often break down—and architecting alignment at scale.What I do differently:I don’t just launch products. I design the GTM infrastructure that makes them win.Upstream (The Architect): I lead narrative architecture, category creation, and messaging/positioning. I specialize in Idea-to-Incubation (i2i), moving products from concept to market-ready by building robust buyer personas and pricing/packaging strategies.Downstream (The Engine): I drive global sales plays and pipeline acceleration with a consistent track record of $70M+ pipeline generation through rigorous competitive analysis and displacement strategies.The Strategic Glue: I translate technical complexity into executive narratives, replacing siloed launches with repeatable Centers of Excellence.Growth & Incubation LeadershipI specialize in the \"zero-to-one\" journey for emerging technologies. Incubation Strategy: Led GTM for i2i projects across AI, GRC, and cybersecurity, defining the commercial path for pre-revenue and early-stage products. Recently transitioned into a purely growth-oriented PMM role, focused on rapid market penetration, demand capture, and scaling nascent product lines into high-growth revenue drivers.Global Enablement & High-Stakes EventsGlobal Sales Enablement: Orchestrated live enablement for 700+ sellers and partners during major global launches.For marquee events like IBM Think and major Salesforce/Delinea summits, I manage the end-to-end speaker journey: securing slots, scripting, slide development, and speaker coaching. I\'m also an experienced speaker myself often acting as moderator and host for customer roundtables and Q&A sessions. Leadership & Ecosystem GrowthDirect Leadership: Managed PMM teams and interns; frequently selected for hiring panels at IBM, Salesforce, and Workiva.Ecosystem Growth: Built Delinea’s partner and ecosystem marketing up and scaled strategic alliances with Snowflake and Microsoft.AI Expertise: GTM lead for IBM Watson, Salesforce Data Cloud, and Workiva AI, making emerging tech commercially viable for enterprise buyers.

Experience

1. Lead Product Marketing Manager, Growth Solutions

   Workiva

   Jul 2025 — Present · Durham, NC, US

   Own go-to-market strategy for Growth Solutions within the GRC space, partnering across Sales, Product, andExecutive teams to accelerate pipeline and expansion revenue.• Built the end-to-end GRC GTM playbook, equipping sellers with structured land, upsell, and cross-sell plays across audit, compliance, and control execution solutions.• Designed expansion frameworks that positioned GRC offerings within broader enterprise reporting and compliance ecosystems.• Conducted deep pipeline analysis to identify stage conversion gaps, segment weaknesses, and SKU-level performance risks — delivering executive-ready recommendations to improve win rates.• Developed targeted GTM strategies to address funnel bottlenecks, increasing deal qualification precision and sales focus.• Created proprietary comparative analysis against leading audit and GRC platforms (including AuditBoard and Saviynt), arming sellers with differentiated positioning and objection-handling frameworks.• Strengthened positioning around centralized control execution, audit defensibility, and transparency within complex compliance environments.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), English Language and Literature/Letters

  2006 — 2010