Jamie Roô
Executive Director, Head of Digital Content, Morgan Stanley Wealth Management | Award-Winning Podcast Creator and Host
- Role
- Head of Wealth Management Digital Content at Morgan Stanley
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jamie Roô
Senior executive with extensive experience in creating and executing results-driven strategic marketing plans, with expertise in B2B and B2C marketing within the asset management and wealth management industry. Recognized as a strategic thinker and creative personality with strength in insightfully connecting the value proposition to the client need. Champions the idea that a data-driven approach, keen consumer insights, and powerful and relatable storytelling must work together to maximize business impact. A strong team leader and problem solver with success collaborating across sales, product management, investment management, legal and compliance functions, and a proven track record for delivering results in all business environments.Specialties: Digital marketing, content strategy and creation, podcasts, investments product marketing, marketing strategy, full-circle marketing, acquisition marketing, branding and identity, SEO, mutual funds, managed accounts, liquid alternatives, equities, fixed income, alternative investments, investor education, leveraging client insights.
Experience
Head of Wealth Management Digital Content
Nov 2020 — Present · New York, NY, US
Responsible for establishing an impactful, results-oriented content strategy to support the objectives of the Morgan Stanley Wealth Management and E*TRADE businesses. I run a content COE that sets and implements standards for content quality across our digital content distribution channels and evangelizes the use of content performance analytics to drive strategy, test and learn, and optimize results. We partner with marketers, SMEs and business leaders to launch content programs that are designed to support their business goals, maximize ROI and deliver value to our audiences. Created and host award-winning podcast “What Should I Do With My Money” to demonstrate Morgan Stanley Financial Advisors’ value proposition through relatable storytelling that had far exceeded benchmarks for appeal, engagement and brand lift.
Education
Duke University
Bachelor of Arts - BA, Public Policy Analysis
Duke University
BA, Public Polilcy, Drama, Music
1991 — 1995
NYU Stern School of Business
MBA, Finance; Entertainment, Media and Technology
2005 — 2008
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