Jamie McDuell

About Jamie McDuell

Seasoned Head of Marketing with over 20 years of leadership experience, I’ve consistently driven marketing impact and business growth by identifying key opportunities and transforming brand and communication strategies. As a leader in enterprise-wide transformations, I specialize in integrating technology and driving client-centric strategies to elevate business growth and market positioning. With experience at Alter Domus, Moody’s, and Standard & Poor’s, I have a proven track record of driving impactful results.CULTURAL TRANSFORMATION: For example, at Alter Domus, I spearheaded an organizational pivot towards a client-first approach by developing marketing protocols, refining user experiences, and launching key products. These efforts led to a 50% growth in lead generation and a 600% jump in content interaction, fundamentally elevating the client experience.REVENUE GENERATION: I drive high-volume profit growth. At Moody’s, for instance, I helped re-build CreditView, a $700M product, by translating user requirements into actionable product improvements and delivering a multi-channel branding campaign. This resulted in 99% contract renewals, even with a 25% price hike, and contributed an additional $60M in revenue. My strategic direction also earned global recognition with two GTM award nominations. MARKET LEADERSHIP: At the same time, I strengthened market positioning for Moody’s by leading four high-impact campaigns that transformed content strategy and increased client engagement by over 50%. These campaigns boosted paywalled content views to and enhanced our companies position as global thought leaders in credit markets. KEY HIGHLIGHTS- Redesigned alterdomus.com’s service hierarchy to eliminate confusion between brand, products, technology, and service features; collaborated with 55 experts over 2 months- Grew client engagement by ghostwriting thought leadership for C-level executives, including the CEO, CTO, Head of Commercial, and founding partners- Aligned CreditView with market needs by revamping thematic content pages, simplifying research, and integrating digital content into the product.I thrive on delivering success across multi-million-dollar business units by developing targeted marketing strategies and engagement plans. If that’s what you’re looking for, email me at j••••••••@gmail.com.Key Skills: Multi-Channel Marketing | Consumer Communication & Engagement | Website Design & Traffic Optimization | Enterprise-Wide Change Management | Continuous Process Improvement

Experience

1. Head of Content Marketing

   Alter Domus

   Apr 2025 — Present

Education

• Queen Mary University of London

  Bachelor of Arts (B.A.), Modern History

  1994 — 1997

Skills

• Editorial
• Social Media
• Energy Analysis
• Video Production
• Editing
• Team Management
• Marketing
• Strategy
• E-Commerce
• Interdisciplinary Collaboration
• Web Design
• Digital Strategy
• Business Development
• Digital Marketing
• Petroleum
• Management
• Social Media Marketing
• Web Usability
• Leadership
• Social Media Expert
• Publishing
• Web Content Management
• Lead Generation
• Oil
• Project Management
• Publications
• Energy
• Content Development