Jamie Boyer

VP, Retailer Strategy & Communications

Role
VP, Retailer Strategy & Communications at GSTV
Location
Detroit, MI, US
LinkedIn followers
500 followers

About Jamie Boyer

I’m a cross-functional communicator and strategic operator who thrives on turning big ideas into clear, actionable outcomes. At GSTV, I lead both marketing and technical communications for our fuel retail partners — delivering messaging that’s concise, consistent, and tailored to our audience segments.My focus is always on driving clarity, alignment, and results — whether it\'s refining retailer personas, elevating team processes, or shifting our approach from task-based to impact-driven. I build structure where it’s needed, bring calm to chaos, and believe the best work happens when communication is intentional and people feel empowered.Let’s connect if you’re into operational clarity, strategic messaging, and building partnerships that actually move the needle.

Experience

  1. VP, Retailer Strategy & Communications

    GSTV

    Apr 2025 — Present · Detroit, MI, US

Education

  • Michigan State University

    Bachelor of Arts (B.A.), Advertising

    1995 — 1999

  • Eastern Michigan University

    Master of Science (M.S.), Integrated Marketing Communications

    2013 — 2014

Skills

  • Presentation Design
  • Direct Marketing
  • Category Management
  • Management
  • Crystal Reports
  • Crm
  • Zoho
  • Social Media
  • SEO
  • Digital Marketing
  • Leadership
  • Marketing Communications
  • Integrated Marketing
  • Strategic Communications
  • Strategy
  • Marketing
  • Social Media Marketing
  • Marketing Management
  • Online Advertising
  • Interactive Marketing
  • Brand Management
  • Marketing Strategy
  • Project Coordination
  • Public Relations
  • Team Leadership
  • Food Service
  • Advertising

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Jamie Boyer — VP, Retailer Strategy & Communications at GSTV in Detroit, MI, US | Unifers