Jamie Weir

About Jamie Weir

Strategic Marketing Operations Leader | Process Optimization & Scalable Systems | UX AdvocateMarketing professional with over 7 years of experience in the EdTech industry, driving brand visibility and revenue growth. I operate at the intersection of marketing operations and hands-on execution by bridging high-level strategy with operational excellence. My expertise lies in refining processes and building scalable systems to move initiatives efficiently from idea to launch across multiple brands and cross-functional teams. I thrive on turning creative vision into data-backed processes that enhance user experience and measurable marketing impact.

Experience

1. Marketing Operations Manager

   Teachers of Tomorrow

   Feb 2026 — Present

   I serve as the \"air traffic controller\" for all major marketing initiatives across a portfolio of brands, including Teachers of Tomorrow,#TEACH, The Learning Liaisons, and SimpleK12. I lead the strategic optimization of our marketing technology and workflows to ensure high-impact campaigns move seamlessly from intake to execution.Systems & Workflow Architecture: I own our project management environment, designing custom automations and reporting dashboards to increase team velocity and eliminate operational bottlenecks.Portfolio Coordination: I align internal creative, sales, and product teams with external agencies to manage the end-to-end project lifecycle for multi-channel campaigns.Strategic Planning: I maintain the master marketing calendar for all promotional offers and enrollment cycles, proactively managing resourcing and cross-functional handoffs.Quality & Logistics Oversight: I act as the final checkpoint for brand accuracy across all digital and print assets while managing the logistics and budget for nationwide events and sales enablement

Education

• Texas State University

  Bachelor of Arts (B.A.), Communication and Leadership Studies

  2012 — 2015

• Texas State University

  Master of Arts - MA, Communication Studies

• Texas State University

  Master of Arts (M.A.), Communication Studies

  2015 — 2017

Skills

• Social Media Marketing
• Microsoft Excel
• Entertainment
• University Teaching
• Rhetorical Analysis
• Marketing
• Customer Satisfaction
• Teamwork
• Technical Writing
• Conflict Management
• Event Planning
• Training & Development
• Leadership
• Qualitative Research
• Interpersonal Communication
• Communication
• Empirical Research
• Customer Service
• Cashiering
• Microsoft Word
• Interpersonal Skills
• Public Speaking