Jamie Barrett

About Jamie Barrett

I am a marketing executive known for building and leading innovative cross-functional teams. I am a strategist, who identifies opportunities and leverages them to achieve sustainable results. I find unique and efficient solutions to business challenges. I develop compelling business frameworks and drive for successful execution.I am known for my skill of balancing brand equity while delivering operational effectiveness. I forge successful partnerships across all stakeholders to achieve shared goals. I push for new ideas and new ways to see the future by drawing from my extensive background in marketing, business operations, creative services and finance.As a leader, I foster an environment of trust and respect. I create focus, energy, and excitement that result in high performing teams that are motivated and engaged. I provide teams the autonomy to make decisions and take risks. I challenge teams to think differently and inspire them to excel.

Experience

1. SVP, Wello Wells Fargo\'s Creative Agency

   Wells Fargo

   Jan 2025 — Present · Minneapolis, MN, US

   Director of Strategy and Operations for Wells Fargo’s internal creative agency, leading staffing, budgeting, capacity planning, business resiliency, and quality assurance. Responsible for driving operational transformation and measurable business value through AI, automation, and scalable production frameworks to improve speed, quality, and cost efficiency.

Education

• UMN Carlson School of Management

  Bachelor of Science, Finance

  1989 — 1993

• UMN Carlson School of Management

  Masters, Marketing and Strategic Management

  1995 — 1998

Skills

• Integrated Marketing
• Strategy
• Risk Management
• Retail
• Brand Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Management
• Team Leadership
• Marketing
• Advertising
• Analytics
• Interactive Marketing
• Leadership
• Project Management