Jamie Rogers
System Director, Consumer Experience and Market Insights @Main Line Health
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WORK HISTORY
System Director, Consumer Experience and Market Insights @Main Line Health
A strategic healthcare leader who connects consumer insight, access and digital innovation to drive growth, differentiation, and measurable improvements in patient experience across the health system- Leads enterprise consumer experience, market insights, and access strategy, leveraging consumer data, research, and market intelligence to drive growth, differentiation, and patient acquisition across a multi-hospital health system-Partners with senior leadership and collaborates across Marketing, Digital, Access, IT, Revenue Cycle, and clinical teams to align consumer initiatives with system priorities and operational performance-Champions the voice of the consumer by translating research, personas, journey maps, and KPI dashboards into actionable insights, business cases, and system-wide CX improvements-Sets and executes the consumer access strategy and roadmap, establishing governance, accountability, and performance management to reduce friction, improve capacity utilization, and enhance engagement-Drives change management and adoption of new CX, access, and digital solutions, advancing a consumer-centric culture in a complex, matrixed organization-Oversees market insights to inform strategy, campaign optimization and investment decisions-Advances digital front door innovation by partnering across Epic/MyChart, CRM, martech, analytics, and access technologies to improve engagement, access, and experience-Identifies and scales consumer-centric innovations that close experience gaps and strengthen competitive differentiation
EDUCATION
Universidad de Salamanca
Study Abroad
University of Scranton
Bachelor of Arts, Communication
SKILLS
ABOUT JAMIE ROGERS
Results-oriented marketing and consumer insights strategist with extensive experience in health care. Dedicated leader known for building partnerships to advance the organization\'s business initiatives across diverse consumer segments. True believer in the art and science of data. Trusted, thoughtful, creative, and self-motivated professional experienced in managing competing priorities in the ever-changing health care environment. Natural communicator. Skilled storyteller and content creator. Demonstrated ability to successfully lead teams to ensure work produced is accurate, effective and on brand.
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