Jamie McFarland
Business Development | Content Distribution and Acquisition | Sports and Entertainment
- Role
- Director- Content Business Development Sports, Entertainment and Gaming at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jamie McFarland
Business Development Professional with expertise in content distribution/acquisition and partner management. Self-motivated and collaborative leader of impactful teams; spearheading partnerships with organizations ranging from established industry leaders to niche players/start-ups. Develops strategy, streamlines operational processes and manages a complex, multi-dimensional scope overseeing initiatives with an eye towards ROI and risk mitigation. Experience includes a background in advertising and law (including as an Adjunct Professor) with recent experience in GenAI; which provides a unique skillset. Culture carrying team-player with an honest approach to collaboration that inspires and drives results.Deal StrategyNegotiationProgram ManagementMonetizationContent StrategyOperations
Experience
Director- Content Business Development Sports, Entertainment and Gaming
May 2018 — Present · New York, NY, US
Lead a team responsible for GTM support, deal strategy/negotiation and partnerships across Content/IP, GenAI, Regulation (News and IP) and Integrity. Providing leadership and collaboration in the development and roll out of programs focusing on delivery against product goals for Instagram and Facebook. Supported products include Reels/Video, GenAI Agents, Threads, Ads Monetization and Fantasy Gaming.
Education
Harvard Business School Executive Education
Cable Executive Management Program
2017 — 2017
Cornell University
Bachelor of Science (B.S.), Communications
1994 — 1998
Fordham University School of Law
J.D., Law
2004 — 2007
Skills
- Licensing
- Digital Media
- Strategic Partnerships
- New Media
- Sponsorship
- Television
- Digital Strategy
- Integrated Marketing
- Marketing
- Management
- Advertising
- Public Speaking
- Strategy
- Entertainment
- Competitive Analysis
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