Jamie Guise

SVP, Chief Community Marketing and Internal Brand Officer @Old National Bank

Ann Arbor, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2014 — Present

SVP, Chief Community Marketing and Internal Brand Officer @Old National Bank

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Ann Arbor, MI, US

Responsible for directing the company’s community marketing and engagement efforts for a $48 billion regional bank. Developed strategic approach to donations (cash, product, human capital) to charities, employee volunteering, community relations ensuring consistency and effective processes and communications. Expanded and elevated the company’s understanding of the expectations of customers, employees, investors and the broader society with respect to responsible corporate citizenship and philanthropy. Interacted frequently with the Company’s Executive Leadership Team and leaders of business and corporate functions, mobilized the organization and collaborated in the development and implementation of philanthropic and employee volunteerism policies and programs. Leveraged cross functional teams to support activation for events and relationship building. Worked to develop digital engagement and programming for the organization. Served on the Old National Foundation Board.

SKILLS

ManagementDirect MarketingDigital StrategyStrategyEmail MarketingLead GenerationAdvertisingMarket ResearchMobile MarketingBudgetingMarketing ResearchOnline AdvertisingAnalyticsPublic RelationsCrmSocial Media MarketingB2b MarketingCreative StrategyLeadershipAccount ManagementInteractive MarketingCorporate CommunicationsCustomer Relationship Management (Crm)Marketing ManagementNew Business DevelopmentMarketingBudgetsDirect MailStrategic PlanningMarketing CommunicationsIntegrated MarketingCreative DirectionMulti-Channel MarketingMedia PlanningBrand DevelopmentSegmentationBusiness DevelopmentDigital MarketingRelationship MarketingOnline Marketing

ABOUT JAMIE GUISE

With a background in account management, strategic innovation and communications…

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Jamie Guise — SVP, Chief Community Marketing and Internal Brand Officer at Old National Bank in Ann Arbor, MI, US | Unifers