Jamie Dunlevie
Senior Manager, Growth Marketing & Account Based Marketing @TELUS Digital
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WORK HISTORY
Senior Manager, Growth Marketing & Account Based Marketing @TELUS Digital
CA
Own growth marketing strategy and performance across paid search, programmatic, paid social, and account-based marketing, aligning demand generation efforts to revenue and sales objectives• Lead and develop a high-performing marketing team, fostering accountability, collaboration, and continuous performance improvement• Partner cross-functionally with Sales, Operations, Market Strategy, Content, and external media/agency partners to ensure marketing initiatives are operationally supportable and strategically aligned• Manage and optimize a multi-million-dollar media budget, driving disciplined investment decisions and measurable return on spend• Key accomplishments include- Drove a 56% year-over-year increase in marketing-attributed qualified leads - Increased marketing-sourced sales opportunities by 24% year-over-year- Expanded total marketing-attributed opportunity pipeline value by 33% year-over-year, exceeding annual target by 25%.
EDUCATION
Carleton University
Bachelor of Arts (B.A.)
SKILLS
ABOUT JAMIE DUNLEVIE
A strategic marketing expert with an outstanding track record of creating and executing data-driven marketing strategies that drive profitable growth and revenue for both B2B and B2C business models. A strong leader skilled at motivating and inspiring others, with a proven history of building and leading high-performing teams.Expertise in: marketing strategy and planning, digital marketing, media buying, paid search, organic search (SEO), programmatic display advertising, social media, affiliate & partner marketing, demand generation, customer loyalty & retention, financial services, people management & development
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