Jamie Dicken
Vice President, Digital Strategy & Partnerships @Local Media San Diego
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WORK HISTORY
Vice President, Digital Strategy & Partnerships @Local Media San Diego
I co-founded and lead LMD (Local Media Digital), our in-house digital agency, driving revenue growth and strategic partnerships through first-party data activation, performance marketing, and AI-driven campaign strategy.• Define and execute digital revenue strategy across paid media, programmatic, CTV, search, social, retail media, and emerging AI-enabled platforms.• Architect and activate a first-party data ecosystem, leveraging segmentation, automation, and audience intelligence to drive measurable performance outcomes.• Structure and expand strategic partnerships with brands, agencies, and technology platforms to unlock new growth channels and integrated marketing opportunities.• Integrate AI tools and marketing automation into campaign planning, optimization, and reporting to increase efficiency, insight generation, and scalable performance.• Lead and mentor cross-functional teams across digital strategy, creative, analytics, and project management to deliver high-impact, data-driven campaigns.• Advance LMD’s positioning as a full-service, performance-driven digital agency within a rapidly evolving AI and privacy-first marketing landscape.
EDUCATION
Northwestern University
Bachelor of Science (B.S.), Medill School of Journalism - Double Major Journalism and Social Psychology
SKILLS
ABOUT JAMIE DICKEN
The future of growth belongs to leaders who can harness data without sacrificing human connection. I design creative scalable growth strategies using data, performance marketing, and partnerships for organizations navigating a changing digital landscape and AI-driven transformation. My focus is aligning data intelligence with brand strategy to deliver measurable ROI and sustainable long-term growth. With more than two decades of experience spanning media, advertising technology, and digital ecosystems, I have built and scaled revenue platforms across streaming, programmatic, social media, first-party data, and performance marketing. As Vice President of Digital Strategy & Partnerships at Local Media San Diego, I co-founded and lead LMD (Local Media Digital), our in-house digital agency. I drive revenue growth through first-party data activation, AI-enabled campaign strategy, and integrated performance marketing while structuring strategic alliances that unlock new market opportunities. Throughout my career, I have:• Built and expanded regional and national markets from inception• Transitioned legacy media models into multi-channel digital growth ecosystems• Activated and monetized first-party audience networks• Integrated programmatic, CTV, retail media, and emerging AI platforms• Developed enterprise partnerships with Fortune 500 brands and leading agenciesRecognized by Girls Inc. as one of San Diego’s Top 100 Smart, Strong & Bold Women, I have spoken on national stages including BlogHer, Digital Hollywood, and the Inbound Marketing Summit on digital strategy, partnerships, and innovation. Alongside my corporate leadership, I am a certified Yoga Teacher (RYT-200, pursuing RYT-500), Certified Ayurvedic Health Instructor, and Mindfulness Coach. This background informs my evolving framework of Mindful AI — the integration of artificial intelligence, ethics, and human-centered leadership to ensure technology enhances meaningful connection rather than replaces it.I partner with brands and organizations seeking to modernize their growth strategy and build durable, data-driven revenue systems that are technologically advanced, strategically disciplined, and intentionally human.
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